While there are a lot of practical skills involved in the processes required to complete a transaction related to any type of property, there is also a certain amount of creativity that needs to go into the marketing process if you are looking to ensure that your agency stands out from the crowd.

In many ways, real estate marketing can be considered something of an art form. Get it right and you will find you have no trouble attracting offers for the properties you’re working with. Get it wrong, however, and you may find yourself with a lot of angry customers who can’t understand why their properties aren’t attracting the attention they believe they deserve.

You will need a number of creative skills to successfully market a property, so we will look at the three most important ones here.


More than 90% of house hunters use the web to start their search, which means that the first impression they get of any property is going to be an online listing. If they don’t like what they see, it only takes a click of the mouse to move on to the next one.

That’s why it is important to get the photography right when marketing a property. Nobody wants to buy a house that looks dark and dingy, so understand the importance of proper lighting and framing in all of the shots you take. Every photo should show the house in the best possible light, so anything less than that should be discarded.

Written Copy

So let’s assume that your photos are brilliant and the potential buyer has been enticed into finding out a little bit more about the property. This is where you will need to exhibit a number of written skills to make sure you keep their attention and convince them to communicate with you with a view to actually looking at the property.

Aside from the basics, such as proper spelling and grammar, your listing needs to make the house sound remarkable without being too salesy. Always stay honest, but be sure to accentuate the positives and downplay the negatives. If the house has a feature that is going to prove attractive, make sure it is front and centre in the written copy so that it attracts attention.


Now that the advert itself is working its magic, your final step is ensuring that the property itself looks the part before anybody comes to view it. Proper staging of the rooms and exterior can make all of the difference between attracting a serious buyer and having somebody want to walk out as soon as they set foot in the door.

Make sure that the house looks presentable on a practical level, meaning fresh licks of paint and tidying up where needed, before focusing on staging the rooms. Make sure that each room is displayed to highlight all of its positives. This means proper use of lighting and furniture arrangements that display how much space is available and the potential that the room offers to a potential buyer.